Métropolitain is conceptual. It is a little like stumbling into a mind-expanding, French inspired fashion show, which is calm and gallery-like by day, and energetic by night.
It is art, culture and dining in a versatile and diverse environment. The logo had to complement the flexible approach to the concept and the ethos.
Modular shapes make up the letter M and give it an architectural feel. The strong, confident, typographical approach reassures and sets a tone.